DRAW UP A BUSINESS PLAN ON THE MARKETABILTY OF HOSPITAL EQUIPMENT MATERIALS IN RIVERS STATE.


BUSINESS PLAN
ON
DRAW UP A BUSINESS PLAN ON THE MARKETABILTY OF HOSPITAL EQUIPMENT MATERIALS IN RIVERS STATE.

FEBRUARY 2014

GROUP 4 SHREE HOSPITAL EQUIPMENT COMPANY
ISO 9000:2008
Registered Company

TABLE OF CONTENT
• EXECUTIVE SUMMARY
• BUSINESS DESCRIPTION
• BUSINESS ENVIRONMENT ANALYSIS
• SWOT ANALYSIS
• INDUSTRY BACKGROUND
• COMPETITOR ANALYSIS
• MARKET ANALYSIS
• MARKETING PLAN
• OPERATIONS PLAN
• MANAGEMENT SUMMARY
• FINANCIAL PLAN
• ATTACHMENTS AND MILESTONES

• EXECUTIVE SUMMARY
We are one of the professionally managed organizations in the world, with our branch here in Rivers state Nigeria, we have been operating in the health care industry for almost 12 years. With zest to offer the most innovative and user friendly hospital equipment, we manufacture our range using the latest technology followed by intensive research and development. Our products occupy a large market across the Africa but are largely supplied in the states of South Africa, Ghana and Nigeria. The annual turnover of our company is N2 billion (PAT) and we plan to increase it in the coming years.
The marketability of hospital equipment materials in Rivers state discusses the business description, environmental analysis as well as the industrial background. Here also, the competitor’s analysis is outline and strategies to beat them are included.
Market analysis, marketing plans as well as operational plans are outline. Here, we included detail outlines to enable us meet specific targets and goals as regards the sales of the hospital equipment in Rivers state.
In the end, a management summary is given as well as a detail financial plan.
• BUSINESS DESCRIPTION
The business description is about marketing hospital equipment materials here in Rivers state. Its entails how the sales of hospital equipment in the state will yield much profit for us as a company as well as benefits our numerous customers. Some of our hospital equipment which we have for sale includes;

Basic beds O.T lamps Stretcher on trolley

Pediatric Bed Bed Side Trolley

Used to monitor rate of heart beats
Anesthesia
Machines Vital Signs Monitors
Surgical Lights used in surgical rooms
Surgical Tables
Used to determine respiratory cases
Respiratory
Ventilators

Electrosurgical
Units

Defibrillators
Used to convey sick patients
Medical
Stretchers
Used to determine microscopic elements
Surgical
Microscopes

Used for infant and pediatric treatments
Infant Care

Medical Warmers

Infusion Pumps

Endoscopy
Equipment

Medical Gas
Equipment

Used to attend or treat sick patient
Medical Tables
Used in the theatre for surgical operations
Surgical
Headlights
Used to store medical tools and other accessories
Medical
Furniture

• BUSINESS ENVIRONMENT ANALYSIS
The business environment analysis entails the area of interest where the sales of the hospital equipment will yield greater returns. In this aspect, it is presume that Port Harcourt metropolis and its Environs will be the idea place as much populations are there and ready to- do -dealers are around. We would also take our products and services to government owned hospitals as well as privately owned ones. Though, money returns may be our bed rock, but we at group 12 Shree Company cares about the satisfaction of our products supplier to our numerous customers.
• SWOT ANALYSIS
SWOT Analysis is a simple but useful framework for analyzing your organization’s strengths and weaknesses, as well as the opportunities and threats you face.
We have been in the state for over two decades now and believe numerous opportunities abound everywhere. Our strength lies in the quality of products we supplier, the dedication and discipline of our staffs as well as our network base of customers. Our weaknesses, yes, like every formal organization we have but we are trying our best to revamp our lapses and be the best we can.
• INDUSTRY BACKGROUND
The industrial background of the marketability of hospital equipment in Rivers cut across all sector of the rivers state economy. The sales of hospital equipment will go along way to enhance the medical sector of the state as well as boast the treatment of some ailments. We are solely in the medical and health sector of rivers state, however private sector participation are always involve in our day to day dealings. We deal mainly on the sales and supply of medical and hospital equipment in Rivers state.
• COMPETITOR ANALYSIS
From our little research, our competitors analysis shows that we would encounter gray areas in trying to fight off other companies of Nigerian extraction who imported fake hospital equipment and sale at cheaper prices. we found out that most clinics and hospitals in Nigeria prefer to buy the cheap brands. however, our quality assurance stands out on all equipment we tend to market here in Rivers state. We have thus diversify a means to uphold our stand and stamp our authority in the sector here in Rivers state.
Some of our competitor’s strategy is
1. Prompt delivery of our product anywhere in the state.
2. Sales and supplier of quality hospital equipment, tested and proven to stand the test of time.
3. The pursuit of after sale services to enable our clients enjoy our products always.
4. We also provide technical support on all our products to our clients, in case there is a breakdown of any.
5. We have also reduced our prices to draw in more sales to our organization.

• MARKET ANALYSIS
A market analysis studies the attractiveness and the dynamics of a special market within a special industry. It is part of the industry analysis and thus in turn of the global environmental analysis. In Group 12 Shree Company, we believe in quality products of high standards which attract our clients to mark a sale with us. The health sector is a dynamic market that requires the best of services always and our firm is ever ready to provide such services.
• MARKETING PLAN
A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan. Our marketing plan at Group 12 Shree Company has our been market drive where we match our services with the best in the health sector. Our detail plans and strategies are all gear towards guaranteeing our customers satisfaction as well as profit orientation.
• OPERATIONS PLAN
An Operational Plan is a detailed plan used to provide a clear picture of how a team, section or department will contribute to the achievement of the organization’s strategic goals. Our firm is divided into the following departments/sections;
– Production
– Marketing
– servicing/maintenance
– Transportation
All this departments are structure to function independently but pursue an organizational policy gear towards best management practices and generating sales and profit for the firm.
• MANAGEMENT SUMMARY
This comprises the entire detail summary about the marketing of the products and how income was gained or loss.
Our management summary entails how we supply our products to our numerous clients here in the state. We place a 20% discount on our products and services and tend to make profits on our sales.

• FINANCIAL PLAN
In business, a financial plan can refer to the three primary financial statements (balance sheet, income statement, and cash flow statement) created within a business plan.
• ATTACHMENTS AND MILESTONES
Attachment is a deep and enduring emotional bond that connects one person to another across time and space. A milestone is one of a series of numbered markers placed along a road or boundary at intervals of one mile or occasionally, parts of a mile.
Here at GROUP 4 SHREE HEALTH CARE COMPANY, our deep attachment lies with our numerous customers and clients. Over the years and in due course of time in our stay of operations here in Rivers we have enjoyed their support, loyalty and patronage and we pledge to satisfy their yearning all the time.
Lastly, our mile stone will continue to be a leading producer and supplier of healthcare/hospital equipment around and especially here in Rivers state.

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