MATCHMAKING


Matchmaking is the process of matching two people together, usually for the purpose of marriage, but the word is also used in the context of sporting events, such as boxing, and in business.
Matchmaking was certainly one of the peripheral functions of the village priest in Medieval Catholic society, as well as a Talmudic duty of rabbis in traditional Jewish communities. Today, the shidduch is a system of matchmaking in which Jewish singles are introduced to one another in Orthodox Jewish communities.
Matchmakers trade on the belief that romantic love is something akin to a human right, and the modern net dating service is just one of many examples of a dating system where technology is invoked almost as a magic charm with the capacity to bring happiness. These services often rely on personality tests (but genetics has even been proposed), aiming to maximize the identification of the best match.
The acceptance of dating systems, however, has created something of a resurgence in the role of the traditional professional matchmaker. Those who find dating systems or services useful but prefer human intelligence and personal touches can choose from a wide range of such services now available. According to Mark Brooks (an online personals and social networking expert), “you can actually find people who are compatible, and this is a major advance that is going to keep the industry alive for the upcoming 50 years”. He also stated that matchmakers offer “a chance to connect” and “a chance to authenticate” prospects in ways the Web sites can’t.
There have been communities in The United States of America with matchmaking as recently as the 1960s. There is even a recently launched reality show called The Match Off, in which two matchmakers compete to find the best date for a single person. A certain number of academics and practionners in sexology (and marriage counseling) have tried to ‘theorize’ matchmaking in order to maximize its success. Matchmaking may for instance rely on personality tests trying to determine profiles that are more likely to be compatible with one another.
The concept of matchmaking is also used in the business world and known as B2B Matchmaking, Investor Matchmaking, Business Speed Dating or Brokerage Events. In contradiction to social networking solutions, real meetings between business people are in focus. Trade fair organizations e.g. find this concept an added value for their exhibitors because it gives them the opportunity of advanced planned meetings.

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